A guide to digitally transforming your business
While self-quarantine has got all of us working remotely, we can’t help but think how business digitization can save us from such a crisis and why it is crucial for every line of business to have a digital strategy which helps you to transforming your business.
We’ve received multiple inquiries in the past, for digital marketing and branding needs from brands with no online presence, which has made us wonder, for how long will we follow the conventional methods of sales and marketing.
Although traditional marketing and advertising are irreplaceable, and we entirely respect it, we firmly believe that it’s time companies need to think beyond TV commercials and print ads.
We are living in the era of digitization, where everything from documentation to payments, are going digital. To keep up with the changing dynamics of humankind, businesses will need to make up on the following attributes:
- Branding
- Brand communication
- Lead generation
- Marketing communication
Here is a quick guide to digitally transforming your business.
Client and customer acquisition
It is obvious that digital marketing can come in handy if you offer digital services, such as graphic designing, process outsourcing, consultancy, and more. But, did you know that it can play a pivotal role in empowering businesses that have no digital link as well? Let’s take an example of a manufacturing company that makes steel sheets and rods.
The primary goal of the company will be to reach out to companies that utilize steel products, such as furniture and construction companies. By going digital, a manufacturing business can showcase its production capabilities and credibility to a large audience, thereby attracting more B2B partnerships and conversions.
Exhibit processes and products
For traditional companies, going digital can be a daunting task, and rightfully so. Digitizing a business begins with creating a website, which marks a company’s online presence. But, aren’t websites used to make sales, capture emails, and generate ad revenue? Well, no — Most people visiting websites look for useful information.
Moreover, companies looking for more B2B interactions can display their products and processes to attract companies and partnerships. Moreover, you can share your contact details on your website, letting potential clients from across the world contact you with ease.
For online stores or companies that offer digital services, a website can act as a virtual shop where people can look for products and services and make purchases/appointments directly from the site.
It helps with branding
Suppose you own a furniture company that manufactures different kinds of wood furniture. You want to get out of your local market and work with larger consumers. What’s the best way to do it? You can utilize TV or print advertising, but it would cost hefty bucks if you want to market on a global stage. Another cost-effective way to do it is to establish a digital presence.
Having a logo, website, and contact information help with branding and generates trust among consumers. You can also utilize online advertising, which helps you reach out to a larger audience. Moreover, it is less expensive than traditional advertising, thereby offering better ROI.
Strong digital presence leads to improved business performance
It is no brainer that the more people know about your brand, the more they will engage with it. Irrespective of whether you are in the B2B or the B2C business model, digital marketing can help refurbish your business. For companies targeting customers directly, paid ads and social media are great platforms to interact with your target audience.
And for business owners that feel digital marketing cannot help them acquire B2B deals, check out LinkedIn. It’s a digital business hub where almost all company executives and professionals actively interact with each other. You can use LinkedIn to hire new talent or make connections and partnerships with other potential businesses.
