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Why brands need to have a personality

Why do Brands Need to Have a Personality?

Brand personality is vital; it helps you position your brand in a particular fashion, and allows people to associate it with emotion. However, a brand with personality will enjoy a plethora of additional benefits as well, including enhanced customer engagement and increased sales.   Here is a detailed guide to why brand personality is a must-have for every brand. Brand Personality: An Overview Before...