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brand guidelines, brand guidelines for indian compaines, growing brand

Why Is It Essential for Every Company to Have Brand Guidelines?

There is a narrow strait that differentiates a company from a brand. We call it image and personality.  Let’s sink this in with a quick example. Suppose you are a professional basketball player looking to purchase new basketball shoes. You come across two products, one from Nike and the other from a local shoe manufacturer you’ve never heard off. Both offer the same features...