Sabyasachi – The Master of all Trades!
It’s quite hard to look at other people that do the same thing as you do and appreciate them when they do a great job. It takes a certain level of admiration to the trade itself than running the rat race, which we all try to do.
We’re a digital marketing firm, tracking to 371 followers on Instagram. And we know how hard it is for one to get someone to follow you. We noticed 3 people that took Social Media Channels by storm on Monday and we think it was freaking savage! It was none other than Virat Kohli, Anushka Sharma and The Rock.
Of course, we all know about the big fat Indian wedding that happened in Italy and Rock’s update was about him having another baby!
What started off as a pretty normal day until Virat first posted his wedding picture at around 9 PM Indian time when things started to look interesting, very interesting, we must admit.
Since, I follow Instagram, I started to observe Virat’s post a little bit more closely, his post likes were counting in 1000’s every second, literally every second, I was so awe-struck (for the lack of a better word) I was busy taking screenshots because what was happening was something I had not seen before, he posted the wedding update and in 46 minutes, he was tracking to 11, 48329 likes at 9:48 PM and before my time could change to 9:49, I was seeing the post likes at 11, 55,030. This was just freaking insane!
Just to put things in perspective, Anushka’s post has 33, 64, 517 likes, Virat’s post 43, 71, 120 likes and The Rock’s post 30, 31, 709 likes as of now. These are not small numbers!
While these stars have always been killing it on social media, there was one business that pulled off one of the most well planned, amazingly organized and superbly executed Social Media Coverage. This was none other than Sabyasachi. Sabyasachi Mukherjee needs no introduction, he is one of India’s most sought after designers. He and his team are great when it comes to designing outfits, jewellery or footwear, but what they did on Social Media last night was magical, there were 27 posts since last night some of them having over 1, 63, 147 likes. While we thought they were going overboard on Instagram, we noticed their followers increased from 1.6 M to 1.7 M, all this in one freaking night, this is sheer magic and we strongly think their Social Media Team deserves a round of applause for this. We at Einfach Digital salute you. That was a job well done. Congratulations.
You’ve redefined Social Media Management to a certain level, and we only hope that we can do 10% of what you did on 11 Dec 2017!
Peace!
-Manoj
