Is TikTok The New Instagram?
Who had imagined that an app named Musical.ly that was used by teens to upload voiceovers would turn into one of the most profitable apps in the world? TikTok is widely compared with Instagram, and the comparison is quite fair — it is a combination of vines and Instagram. However, it surpassed the total download records of Instagram within a year, and currently stands as one of the most used mobile apps with more than 500 Million monthly users.
This increased popularity has made TikTok a hot topic among marketers. TikTok offers useful tools and techniques to run content-based marketing campaigns that allow brands to get significant attraction, engagement, and growth without being too pushy.
TikTok Marketing Strategy: An Overview
From Instagram to Snapchat, modern-day applications have enabled brands to reach their target audience with ease. As a business owner or marketer, you should adopt an omnichannel marketing approach to find and target relevant customers. For example, if you want to promote a digital product that helps office professionals earn passive income, you should pick LinkedIn over any other platform. Similarly, if you are targeting teens or Gen Z, TikTok can be an ideal platform. Businesses like Hago are readily utilizing TikTok to gain more attraction and customers. If you’ve been using social media for branding and promotions, you must be familiar with hashtag movements, a robust marketing strategy used by industry giants like Coca Cola and McDonald’s. TikTok marketing works on the same principle.
How to Use TikTok Marketing to Promote Your Brand?
Let’s dive into the TikTok marketing strategy and how you can use it to promote your brand in an effective, exciting, and engaging fashion.
In-Feed Native Advertisements
TikTok in-feed ads work similarly to Instagram story ads: users view vines in a full-screen mode, and your advertisement will be shown in between the vines. With the ad, where you can add website links and call to action buttons such as “Order Now” to guide the users directly to your page of choice. TikTok offers multiple tools to design these ads. You can track your ad performance by impressions, click-through rates, engagements received, video viewing time, etc.
Hashtag Challenge Advertisements
In hashtag challenge advertising, you create a banner of challenge and instructions that will be visible to a specific set of audience based upon their content preferences. This TikTok marketing strategy is excellent for targeting particular consumers. A classic example of hashtag challenge marketing is the #inmydenim challenge by the brand GUESS USA.
Brand Takeover Advertisements
Brand takeover ads are one of the simplest types of TikTok adverts where you use images, GIFs, or short videos as the precursor of your landing page. These advertisements are exclusive of categories, and one brand can occupy a category per day. You can measure the reach by impressions and click rates.
Hashtag challenges work the same way as hashtag challenge ads, but instead of running paid ads, you rely on organic reach. Consider this marketing strategy a counterpart of Google SEO or strategic social media posting, which helps you attract organic traffic. However, your content in this marketing approach needs to be more attractive and engaging.
To make the most out of hashtag challenges, you will need to collaborate with a popular TikTok influencer. Influencers have millions of followers, which will enable you to reach out to a large segment of the audience in a quick time. However, choosing the right influencers that are suitable for your niche and product can be a challenging task. Seek services of a reputed digital marketing agency to select the perfect influencers.
User participation is the most engaging and accessible form of TikTok marketing. Engaging advertisements generate more conversions and what better way to do so than the content-centric TikTok platform. In this form of marketing, brands use user-generated content to promote themselves and their products. Robust TikTok marketing tools and features enable the users to share content and ideas by tagging trending topics and their favorite brands.
For example, if you own a restaurant, you can add a “Do It Yourself” option to your menu. The users would then select it and create a video of them talking about the food made as per their requirements. Haidilao, a Chinese restaurant, utilized a similar approach, and it turned out to be a massive success.
Is TikTok Marketing Worth It?
TikTok is not a platform where you should promote high-ticket products such as expensive vehicles, home loans, and insurance plans. Before investing in TikTok marketing, understand your target audience accurately and find out their activity on TikTok. If your product suits people between the ages of 11 and 25, TikTok can be an ideal pick for your brand.
For example, if you sell mid-range electronics, apparel, games, and accessories, TikTok marketing can be rewarding.
How can Einfach Digital Help?
TikTok is still a new platform to explore for many brands and marketers. Moreover, it is one of the trickiest platforms to promote your brand because of the narrow and highly specific type of user base it caters to.
Einfach digital helps you overcome this hurdle by providing you with best-in-class TikTok marketing solutions. With significant experience in applying omnichannel marketing strategies to empower brands online, Einfach Digital can help you identify your target audience on TikTok, along with determining the best marketing approach to reach out to the broadest possible audience. Apart from TikTok, EInfach offers 360-degree digital marketing and branding solutions to grow your online presence.