How LinkedIn Can Teach You About High Ticket Digital Business?
Selling products to make money is one of the simplest business models that exist to date. However, with the competition constantly surging and consumers- getting smarter, selling is becoming complex day by day. Although selling inexpensive products is not a hassle, most marketers and business owners get stuck to selling high-ticket products. Let us know how you can use Linkedin for high ticket digital business for your brand.
In this article, we will discuss what high ticket products are, and how you can facilitate high ticket closing with LinkedIn.
What is a high ticket closing?
High-ticket closing is a professional skill that is used by companies to sell their premium products and services without meeting consumers in person. High ticket products are items are products that have a high value or cost, such as jewelry or expensive electronics. The price of these items can vary, but products that cost more than $1,000 are generally referred to as high ticket products.
Initially, this form of closing was performed on the phone only, but lately, marketers have started to use platforms like LinkedIn to produce high ticket sales. One such example is Dan Lok, a Canada-based entrepreneur that is known to be the best high ticket closer in the world. He readily uses LinkedIn to promote his own High Ticket Closer Certification program, which costs $2,495. So, why did he choose LinkedIn? Let’s find out.
LinkedIn for high ticket sales
LinkedIn is a social media platform gears specifically to professionals. It is used by founders, executives, and professionals of industries of all sizes and domains, ranging from Fortune 500 companies to local manufacturing mills. LinkedIn allows you to build your professional portfolio by networking with people across the globe. It can be used for various purposes, including sharing thoughts and ideas, searching for jobs, recruiting, and of course, selling.
So, what makes LinkedIn an excellent pick for marketing high-ticket products? Well, here are the obvious reasons.
- LinkedIn provides you exposure to people that are looking for products and services
- It introduces you to potential clients.
- It displays your recommendations from others on LinkedIn.
- LinkedIn allows you to post regular status updates, which increases your activity and helps you gather more attention, and eventually more clients.
- If you are an expert in your field, you can participate in LinkedIn groups and add value, which builds credibility.
- You can also leverage LinkedIn advertising to reach out to thousands of potential customers.
How to get high-ticket clients from LinkedIn?
Let’s move the cream aside and come directly to how you can get high ticket clients with LinkedIn.
Optimize your profile
Your LinkedIn title should look more client-centric than an impressive nameplate. The name/title of your profile is what people see when they visit your profile, and if it is not catchy and intriguing, you will straight away lose potential clients. Every LinkedIn title should include these components:
- Your specialization/expertise
- Target audience
- Customer problem or solution
For instance, let’s take a look at Dan Lok’s profile heading.
“Dan Lok — I help companies scale – $34.2 billion generated in revenue in 2 yrs. Ask me how? |Host of The Dan Lok Show Podcast”
In-depth research of customer profiles
Before you even think about selling on LinkedIn, it is crucial to identify your target audience. And, the research needs to be thorough; you could be very specific on LinkedIn and reach out to only those profiles that are relevant to what you offer.
Once you know your target audience, it is also essential to translate it into your LinkedIn profile. Not just title, but your bio and content pieces should talk only to your target audience and nobody else.
Create a funnel
No person will make a purchase from you the moment he gets acquainted with your product. Sales are like dating; you start with an introduction, then you develop the “know,” “like,” and “trust” factor, and finally reach the end. The same needs to be done with selling, and a sales funnel you do this.
Selling on digital channels is challenging, and you would probably require to follow up with your prospective customers. However, be mindful of not following up with every person you contacted. Pick profiles that seem highly relevant to your business and products, and contact only those who can be your ideal customers.
How to complete an entire sales cycle on LinkedIn?
LinkedIn is a lucrative platform, so much so, that you can complete an entire sales cycle on it without using other platforms. Here is a quick guide to a complete LinkedIn sales cycle.
- Establish credibility by creating connections and sharing value in terms of posts, articles, suggestions, and free advisory. Boost your relationship-building by joining LinkedIn groups sharing valuable advice.
- Review each of your contacts and identify potential customers. You can refer to this for the prospecting stage of a sales cycle.
- Create a list of prospective customers.
- Pitch your product or service.
- Follow up.
Build long-term professional relationships
Most people on LinkedIn are not to sell it; instead, they are looking to expand their network and gain more connections. Thus, your LinkedIn strategy should not be reliant on selling products on-time but to establish powerful connections with potential customers and analogous businesses. It would help you promote your services and products with much more credibility, along with generating opportunities for lucrative business partnerships.