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social media competitors

Why Should You Follow Your Competitors On Social Media?

With the world going digital, you will find competitors in social media , no matter how selective, unique, or rare your niche is. However, competition is not always a bad thing. Moreover, it is essential to have competitors because if you don't have any competition, you might need to reconsider your niche.  Here is a detailed overview of why you should...

How AI will change digital marketing

How Will AI Change the Digital Marketing Landscape?

Artificial Intelligence is transforming digital strategies, and rightfully so, its ability to collect, analyze, and apply data which is used to improve digital marketing strategies and provide useful customer insights. Experts indicate that AI is imperative in digital products of the future, especially in digital marketing. Let's dive into how AI, commencing from the movie "The Matrix" has made its...

5 bad seo practices to avoid

5 SEO Tactics That Will Get You In Trouble

Google is smarter than you think, especially when it comes to catching websites that try to trick Google to rank higher on search results. Also referred to as Black Hat SEO, these SEO strategies fall outside the 'Google Webmaster Guidelines', and if Google identifies your website violating its guidelines (which it will sooner or later), your website will be harshly...

do's and dont's of social media marketing

10 Social Media Marketing Don’ts To Keep In Mind

If you hear people say, "social media marketing does not work," its because most people don't do it right. To see long-term results from social media marketing, you need to incorporate social media marketing into your mainstream marketing efforts, and not just copy others and then get discouraged by the lack of results.  Here are a few don'ts to keep in...

digital marketing tips for 2020

10 Digital Marketing Trends To Look Out For In 2020

The digital world is mercurial and is subject to rapid innovations and evolutions. With the competition in the online space being on the rise, companies need to get more ingenious with their marketing efforts.  If you are struggling to get your marketing pieces aligned. Here are the ten digital marketing trends to look out for in 2020.  Influencer Marketing Influencer marketing has been...

TikTok marketing hacks

Is TikTok The New Instagram?

Who had imagined that an app named Musical.ly that was used by teens to upload voiceovers would turn into one of the most profitable apps in the world? TikTok is widely compared with Instagram, and the comparison is quite fair -- it is a combination of vines and Instagram. However, it surpassed the total download records of Instagram within a...

Tips to sell your products

Selling Products vs. Selling Emotions

"Don't sell products, sell emotions" is an excellent old marketing phrase that holds a high significance. Most decisions people make are emotional, including every buying decision.  What was the last thing you purchased? Let's say food. Why did you buy it? -- because you were feeling hungry, and hunger is an emotion.  Thus, if you sell your products without utilizing the emotions...

Brands capitalize on moment marketing

How Can Brands Capitalize On Moment Marketing?

Not a lot of business owners and marketers have heard of moment marketing. Digital marketing never stops evolving, and moment marketing is another relatively newer trend that is helping businesses improvise their marketing efforts.  The buyers' nature is not the same as it used to be a few years ago; no one likes the standard picture or video advertisements that run...

Why brands need to have a personality

Why do Brands Need to Have a Personality?

Brand personality is vital; it helps you position your brand in a particular fashion, and allows people to associate it with emotion. However, a brand with personality will enjoy a plethora of additional benefits as well, including enhanced customer engagement and increased sales.   Here is a detailed guide to why brand personality is a must-have for every brand. Brand Personality: An Overview Before...

Google my business for your business

Why Is Google My Business Necessary For Your Business?

We live in the era of the internet, and if you are a business owner, you need to take your business online. Growing an online business is not easy, but luckily, there are some free tools available that enable you to provide your business a headstart in online business.  One such tool that has helped millions of businesses in growing online...