It was only two years ago when Facebook found itself surrounded in embarrassing disclosures about Cambridge Analytica — a political consultancy that harvested millions of Facebook users’ personal data without their consent to be used for political ad targetting. And yet again, Facebook finds itself in similar chaos, where global brands are coming on board with the idea of boycotting Facebook...
Affiliate marketing is the process of earning a commission by promoting products or services of other companies. You can find a product you like or feel you can sell. Then, you promote it to others and earn a commission on every successful sale you make. A typical affiliate marketing framework consists of the following parties: Merchant: Also referred to as the...
How many times have you searched for a question on Google and a Quora result has shown up? Probably every time. No matter what problem or query you have, you will find its answer on Quora, the world's largest platform to share knowledge, thoughts, and opinions. So, what is Quora, and how can it turn out to be a secret weapon...
Google search data can increase the performance of your social media marketing efforts! When was the last time you posted something humorous or insightful on social media? And, did you search for it on Google? Well, we just caught you red-handed. Searches on Google are closely associated with social media trends. Thus, Google and Google Trends can turn out to be a...
In times of quarantine and chill, everyone suddenly has so much time on their hands, and everyone is out there fighting for their own space and recognition in the world of online social media. People have been trying out new things, picking up new hobbies, and even exploring new platforms like TikTok. New challenges are getting picked up, and the silliest...
There is a narrow strait that differentiates a company from a brand. We call it image and personality. Let’s sink this in with a quick example. Suppose you are a professional basketball player looking to purchase new basketball shoes. You come across two products, one from Nike and the other from a local shoe manufacturer you’ve never heard off. Both offer the same features...
While self-quarantine has got all of us working remotely, we can't help but think how business digitization can save us from such a crisis and why it is crucial for every line of business to have a digital strategy which helps you to transforming your business. We've received multiple inquiries in the past, for digital marketing and branding needs from brands...
Digital marketing is a crucial aspect of the digital transformation of a business. A company can proceed with marketing in two ways: by hiring an in-house team or by outsourcing its marketing to a digital marketing agency. Let's understand with the example of Health4U, a healthcare business model. How a digital marketing agency like Einfach Digital helps it succeed online. Marketing...
Selling products to make money is one of the simplest business models that exist to date. However, with the competition constantly surging and consumers- getting smarter, selling is becoming complex day by day. Although selling inexpensive products is not a hassle, most marketers and business owners get stuck to selling high-ticket products. Let us know how you can use Linkedin...
With the world going digital, you will find competitors in social media , no matter how selective, unique, or rare your niche is. However, competition is not always a bad thing. Moreover, it is essential to have competitors because if you don't have any competition, you might need to reconsider your niche. Here is a detailed overview of why you should...
Artificial Intelligence is transforming digital strategies, and rightfully so, its ability to collect, analyze, and apply data which is used to improve digital marketing strategies and provide useful customer insights. Experts indicate that AI is imperative in digital products of the future, especially in digital marketing. Let's dive into how AI, commencing from the movie "The Matrix" has made its...
Google is smarter than you think, especially when it comes to catching websites that try to trick Google to rank higher on search results. Also referred to as Black Hat SEO, these SEO strategies fall outside the 'Google Webmaster Guidelines', and if Google identifies your website violating its guidelines (which it will sooner or later), your website will be harshly...