We live in the era of the internet, and if you are a business owner, you need to take your business online. Growing an online business is not easy, but luckily, there are some free tools available that enable you to provide your business a headstart in online business. One such tool that has helped millions of businesses in growing online...
When you start a new business online, you focus a lot on providing the best products and services possible. One thing that new business owners fail to realize is the role of an effective marketing strategy in reaching out to potential customers and clients. One of the primary things you need to decide while starting is whether to stick to...
In the era of social media, marketing techniques have entirely revamped. One marketing strategy that is relatively new, but is used widely by almost all brands, is Influencer Marketing. Here is a complete breakdown of what is influencer marketing, and how can it be helpful for your business. Who is an Influencer? Many people think of influencers as big movie stars and...
Ever wondered why results of Amazon and Flipkart show up whenever you search for shoes, mobiles, tablets, and almost any other usable thing? They don’t make any of these products but still rank a lot higher than the companies that make them. Why? Yes, you guessed it right, Search Engine Optimization! Search Engine Optimization (SEO) is the process of increasing the...
The perfect Digital Marketing strategy (there is no such thing, really) is continuous, relentless and slow, like life! At times the most absurd of things like the "world_record_egg" to some very thought-provoking and well-researched campaigns by giants like Gillette, Zomato, Amul, may break the internet. All these brands incorporated new and old marketing trends in their social media handles and...
As we begin yet another fast-paced year. We have seen a lot of things change so rapidly. One such thing that has been in trend over the last decade is digital marketing. Even though Digital Marketing was pioneered by players like Yahoo. It took a better shape after Google and then Facebook, followed by various other social media platforms we...
At Einfach Digital, we believe in providing our customers with excellent customer service and value for money. Just as cliched as it sounds, we truly try our best to really live by these 2 principles. Let’s first outline a couple of things, we are in a very fast-paced environment, almost everyone has a smartphone and there are people that do...
The Cecil B. DeMille Award is an honorary Golden Globe Award bestowed by the Hollywood Foreign Press Association for "outstanding contributions to the world of entertainment". As Reese Witherspoon hands over The Cecil B. DeMille Award to Oprah Winfrey, she starts off to deliver one of the most powerful speeches one could ever witness. This was not a political speech that...
It’s quite hard to look at other people that do the same thing as you do and appreciate them when they do a great job. It takes a certain level of admiration to the trade itself than running the rat race, which we all try to do. We’re a digital marketing firm, tracking to 371 followers on Instagram. And we know...
The entire city is flooded with hoardings and newspapers with ads of the latest ‘Who are you, When you are hungry’ Snickers campaign. Absolutely love this new campaign strategy which has been specifically tailor made for its Indian customers. This is fantastic marketing - creating “occasions” to give / eat Snickers — while being funny and making a connect on...