10 Digital Marketing Trends To Look Out For In 2020
The digital world is mercurial and is subject to rapid innovations and evolutions. With the competition in the online space being on the rise, companies need to get more ingenious with their marketing efforts.
If you are struggling to get your marketing pieces aligned. Here are the ten digital marketing trends to look out for in 2020.
Influencer marketing has been in trend while now, but it has never been so prevalent before. A few years back, social media influencers were no one but huge celebrities or sports personalities with a massive following.
However, it is not the case anymore as companies have started shifting towards smaller, niched influencers that are not only easy to negotiate with but have a genuine audience that provides a better return on investment. Consider Helo, a new social media platform that has more than 100 million downloads on Play Store. Have you ever seen any paid promotions of that app? Maybe. But you must have seen a bunch of celebrities and small influencers promoting Helo.
Video content has been one of the most popular marketing trends for the past two years, and it will continue its run in the upcoming year as well. The video streaming is in trend, as it is an easier, more engaging, and more exciting way to consume content.
Have you ever been in a situation where you’re watching a video on YouTube, an advert starts during the video, but you liked the ad so much that you forgot to skip? All video streamers have been in this situation before, justifying the fact that video advertisements are much more engaging than text adverts.
2020 is set for the launch of several technological advancements, including 5G, IoT & AI improvements, etc., which would entirely transform the way consumers engage with advertisements. It is essential to stay updated and tailor your marketing strategies according to the upcoming trends.
Content is king, and when it is interactive and engaging, it can help your business take off. Content marketing has been in trend for a while now, but with the new technologies coming into play, the way content is consumed would witness a change.
Shoppable posts, AR/VR, quizzes, polls, etc. are some examples of interactive content. For example, suppose you own a travel agency and are offering a tour to Rome. An excellent example of creative content, in this case, can be a 360-degree video that provides a realistic POV experience.
Another hot marketing trend in the upcoming years, Conversational marketing, is a feedback-oriented approach a company uses to drive engagement, increase customer loyalty, and generate more sales and conversions.
This marketing approach is simple and straightforward; it is based on the idea of listening to your existing & target customers’ needs by engaging with them on a one-to-one basis.
Chatbots, along with standard social media and email feedbacks, help gather feedbacks easily without being too pushy.
The buyer’s journey has transformed from being a set of slow moments of learning and comparison to a quick, on-demand experience. Buyers now expect a swift, high-quality shopping experience. To take advantage of micro-moments, you need to identify your customer’s “have to buy” moments and deliver quality content instantly to make the buyer’s journey quick and seamless.
Social Media Stories
There was a time when “Stories” used to be Snapchat’s USP. But now, Instagram, Facebook, and WhatsApp have added the “My Story” feature, along with TikTok, enabling users to create quick, on-spot moments for providing the viewers with a candid experience.
Stories would be a significant marketing trend for brands in 2020, as it offers several benefits including,
- Cost-effective ad solution
- Increased brand awareness
- Opportunity to reach younger audiences
- Increased traffic to your web page
Content marketing alone won’t help you grab the attention of the audience. Since every content conveys the experience, it is essential to amalgamate your content with context.
For example, Coca-Cola’s “Share a Coke” campaign is trending for nine years because it provides a personalized experience. You can personalize bottles with names of friends or family members on the Coca-Cola website and then look for the named bottle in a physical store. Consumers loved this personalized experience, making this Coca-Cola campaign an absolute success.
Many business owners are giving up on funnel marketing because consumers are not following linear journeys anymore. However, you need to acknowledge the fact that to grow a business; you need to generate awareness.
The latest digital marketing report suggests that 37% of companies use digital marketing to increase brand awareness and brand health, compared to 5% that use it to increase business and revenue.
A company’s marketing efforts, if not driven by accurate data and insights, are pointless. Analytics and insights help businesses optimize their business performance and increase their ROI by gaining more for less marketing dollars. Having intensive customer analytics help you outperform your competitors by being more accurate, effective, and efficient with your marketing efforts.
Einfach Digital: Backing Your Marketing Needs
Digital marketing consists of a plethora of ever-changing trends, technologies, and algorithms that can hinder your business performance. With significant experience in empowering brands online, Einfach Digital provides best-in-class marketing solutions to ensure your business overcomes the digital hurdles and dominates your competitors. Our team of tech and marketing geeks is up-to-date with the newest marketing techniques & technologies.